Growing Your Email List Through Your Website
Building a list of subscribers to your email newsletter is easier if you already have a website that is attracting lots of visitors, however they won’t be able to join your mailing list unless there is a way to do so on your site. There a techniques and strategies that can be build it your existing website that will help encourage visitors to subscribe to your list, without compromising the current layout and content of the site. Here’s four important ones:
1) Make The Sign Up Form Easy to Find
The first element to gaining sign ups for your email list is making sure that they are aware that they can subscribe to get more information. So you need to make it simple and easy for them to locate your sign-up form. The optimum site design will allow you to make the sign up form visible from every page. However, if that’s not practical on your site, make sure that you offer links in the navigation structure and put the form in the most visible spots on your pages.
2) Offer Subscriber Incentives
Internet users have become cautious about giving away their email addresses. You can’t really blame them as there are a lot of bad practices about. Make it clear on your site that you value their privacy by including a privacy statement and make sure you offer a strong incentive for them to subscribe. Messages “Sign Up for Our Weekly Newsletter” or “Register for Our Ezine” are no longer enticing enough for most people. Experiment with different statements and incentives to learn what will work best with your audience. in order to find exactly what it is that will work for your specific audience.
3) Keep Required Fields to a Minimum
Its tempting to ask your visitors to give you as much information as possible so you can fully customize your email marketing campaign to them, but this is not a good idea. Asking for too much information, too quickly will turn them away and you won’t get them to subscribe at all. Usually, all you really should ask for is the subscriber’s name and email address.
4) Respond Quickly
Once someone has subscribed to your newsletter, make sure that an email goes out to them immediately. The email should include information about what they should expect from your newsletter and, if possible, include a confirmation link. his will help you ensure that the subscriber is valid, the email addresses is correct and all those who subscribed are really interested in receiving your content.
Don’t forget that people won’t subscribe to your newsletter just there’s a form available on your site. You need to court them with inducements, lure them with above board communication strategies, and make them feel comfortable when they fill in your form.
Caroline Wright, IVAA CVA
The Wright Solution
Professional Virtual Assistance