Key Ways to Marketing Your Business On Twitter

By Caroline • May 16th, 2010

Many people have heard all the hype over Twitter. However, many small business owners, are still having a difficult time understanding how exactly to use Twitter to help their company grow. Fortunately, you don’t have to be a computer whizz or a marketing expert to utilize Twitter as part of your overall marketing strategy.

Common Ways Twitter is Used

There are plenty of creative ways to use Twitter, good approaches include, news, instant updates, and friendly tweets back and forth with colleagues and family. For example, local community centers can use Twitter to keep the community up to date with what is going on in their area. Local publications or national news agencies use Twitter to supply up-to-the-minute news updates. While small businesses and public services are starting to use Twitter more and more, still the majority of Twitter subscribers use it to stay in touch with friends and family to share what is going on in their lives.

Using Twitter for Small Business Marketing

Business owners can share news and updates about their business and products. However, there is a right way and a wrong way to do this. Information tweets should include a clickable link to the full article or press release. It should be content that is relevant and valuable to their customers, and it should be presented in a way that allows them to “discover” the material via Twitter. Overly aggressive or heavily sales-like approaches tend to alienate followers and will drive them away.

Making News Announcements

Twitter is an ideal forum for promoting new products or special events. For example, Restaurants can use Twitter to keep customers updated on daily specials and new menu items. When tweeting news announcements, make sure that your tone is personal and conversational. Twitter followers aren’t interested in being subjugated to pushy advertising.

Use Your Unique Voice to Promote Your Brand

Twitter is a terrific tool for furnishing your brand name with its own unique voice. To succeed at Twittering, you simply must be your best true self. Using a genuine voice can make a appreciable impact on your overall success and can help grow your following. Without followers, no-one will be listening and Twitter will not have any value for your business.

Conversing with Your Customers

When you start tweeting, you’ll immediately discover how conversational it is. Twitter offers a great way for you to connect with your prospects and potential consumers. Make acquaintances, be an acquaintance and answer followers questions. Show them that you are eager to engage with them. This attitude allows helps build credibility with your followers that you are a dependable, reliable individual.

Caroline Wright, IVAA CVA
The Wright Solution
Professional Virtual Assistance

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Comments

By Lynn Albro on May 17th, 2010 at 12:10 pm

Very informative article. I will be putting it to the test…I had begun to think Twitter was too much work, but I will give this a try.

By Caroline on May 17th, 2010 at 2:09 pm

Hi Lynn:

Thanks for your comment. Good luck with your Twitter experiments. Be sure to use a good tool like Hootsuite or TweetDeck to help you keep your contacts in order, otherwise it can get a bit overwhelming. I keep hearing from Active Rain members that its getting them listings, so hopefully it will do the same for you!

Caroline